Meet the Good Earth Plant Company Eco-Warriors
Jim Mumford, CLP, GRP – Owner/President
Jim Mumford is the President and CEO of Good Earth Plants, a leading horticultural service provider based in San Diego. His journey began in 1977 with the establishment of Good Earth Plant & Flower Company, a humble flower stand in downtown San Diego. Over the decades, Jim’s passion for biophilic design and sustainable landscaping has propelled Good Earth Plants to the forefront of the industry. Today, the company is renowned for its innovative approach to interior plantscaping and eco-conscious solutions that enrich both indoor and outdoor environments.
Jim Mumford is widely regarded for his expertise in designing and installing green roofs, living walls, moss walls, replica walls, and for improving workplace environments and employee wellness through plantscaping. His commitment to quality and sustainability has earned him recognition as the California ‘Entrepreneur of the Year’ and a place in the Plant Scape Hall of Fame. Beyond his professional achievements, Jim is deeply involved in community initiatives, championing causes that align with his passion for enriching lives through plants and fostering a sustainable future.
Jim Mumford at his Good Earth Plants stand, downtown San Diego circa 1978
Under Jim’s leadership, Good Earth Plants not only excels in design and installation but also actively contributes to the community. The company’s ethos of giving back is evident through its support of numerous nonprofit organizations and civic events throughout the San Diego region. Jim’s influence extends beyond his role at Good Earth Plants; he serves on multiple boards including the Plantscape Industry Alliance and Green Plants for Green Buildings (GPGB), reflecting his commitment to advancing sustainable practices in the industry. His work continues to inspire others to embrace the transformative power of plants, ensuring a greener and healthier environment for generations to come.
Office Administration
Erin Lindley – Office Manager
Erin Lindley is a dedicated professional with 25 years of diverse experience in office administration and supervision. A proud San Diegan and resident of East County for over three decades, Erin brings a wealth of expertise to her role at Good Earth Plant Company, where she applies her extensive knowledge to daily operations with enthusiasm.
Elizabeth
Admin Assistant
Sabrina
Admin Assistant
Alexis
Marketing Specialist
Sales & Design Team
Dan – Business Development
Dan Summers joined the Good Earth Plant Company team in 2020. He is a native San Diegan and lifelong resident. His background includes commercial construction and sustainable agriculture, and he studied sustainable urban agriculture at San Diego City College. He’s worked on ag projects throughout San Diego County. Dan spends his free time traveling, riding bikes, camping, and hanging out with his new pup. Don’t ask him the exact breed – she’s a rescue. Dan most enjoys helping clients create new living walls in his hometown.
Mitch – Sales & Design
Mitch has been working in the biophilic design industry for the past six years. Most recently, he was a manager at a living wall company in San Francisco. He is a self-proclaimed ‘plant nerd’. He has a strong background in biology, having spent several months conducting research on forest ecology in Panama during undergrad. Mitch is an avid open water swimmer and cyclist. You can find him swimming in La Jolla Cove most evenings. He is currently in a certificate program for landscape architecture and has a particular interest in public park design.
Rachel – Lead Design & Project Manager
Rachel Hecathorn was originally hired in 2018 as a Horticultural Technician. Rachel has always had a talent for visual design and has put her creative skills to use in a variety of jobs including as a retail visual manager and as a floral designer. Now she puts her skills to work for Good Earth Plant Company clients on living walls, moss walls, and more – even our award-winning “Art Alive!” displays. Rachel is a native of Illinois and has lived in Arizona and Nebraska before coming to San Diego.
Operations Leadership
Cody – Service Supervisor & Certified Plantscape Technician
Cody joined Good Earth Plant Company in 2023 as a Plant Technician and was recently promoted to Service Supervisor thanks to his exceptional work ethic and leadership skills. A graduate of UC Santa Cruz with a degree in Plant Sciences, Cody brings a strong foundation in horticulture to his role. He is also the first at Good Earth Plant Company to become a Certified Plantscape Technician. Outside of work, Cody enjoys woodworking, landscaping, and gardening. He spends his free time with his wife, Marina, and their two dogs, Coco and Dottie.
Brandon – Installation Supervisor
Brandon is a 4th generation San Diegan who has lived in the area for nearly 50 yrs. He started at Good Earth Plants in November of 2021, and is now the lead Install/Project Manager. He enjoys seeing finished projects along with the impact that plants can create in a space…and of course, the smiles on customers faces. In his spare time, Brandon likes running with his dog in Ocean Beach, spending time with his wife and boys, playing volleyball, and working on cars.
Horticultural Technicians
Aaron
Plant Technician
Cheyenne
Plant Technician & Assistant Designer
Izzy
Plant Technician
Jeff
Plant Technician & Installation Specialist
Larry
Plant Technician & Service Coordinator
Mashauna
Plant Technician
Ryan
Plant Technician & Warehouse Assistant
Sabrina
Certified Plantscape Technician
Sarah
Plant Technician
