Viva Magenta is Pantone 2023 Color of the Year
Good Earth Plant Company first started writing about the Pantone Color of the Year in 2017. Design trends matter to our clients, but it was mainly something fun to do. The big surprise: how much it matters to you, too!
After a few years of peaceful, soothing colors to get us through the pandemic, Pantone is ready for a party. The 2023 choice is a bold deep pink, “Viva Magenta.”
Magenta is equal parts cool and warm, a pink with a hint of purple. It’s a color Pantone’s executives say represents an optimistic future. Pantone Vice President Laurie Pressman is quoted saying Viva Magenta represents a prevailing desire for optimism, resilience, outside-the-box thinking and technological innovation to create a better world.… Read More