In business since 1977, Jim Mumford has had plenty of time to figure out what he wants his company to stand for. That said, the past 12 months have gone a long way in defining Good Earth Plant Co.

What began as a general flower shop set up by Mumford at the age of 20 is today one of the few places around San Diego that companies and individuals turn to when looking to turn their homes and offices into sustainable green spaces.

Finding practical ways to put plants in new and interesting places has changed the business model to where Mumford has added a second arm: Greenscaped Buildings.

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