living walls

Business owner also known as eco entrepreneur – San Diego Daily Transcript

| December 30, 2011 | Categories: Media Coverage, Sustainable Living
In business since 1977, Jim Mumford has had plenty of time to figure out what he wants his company to stand for. That said, the past 12 months have gone a long way in defining Good Earth Plant Co. What began as a general flower shop set up by Mumford at the age of 20 is today one of the few places around San Diego that companies and individuals turn to when looking to turn their homes and offices into sustainable green spaces. Finding practical ways to put plants in new and interesting places has changed the business model to where Mumford has added a second arm: Greenscaped Buildings.… Read More

Meet East County’s Eco-Warrior Jim Mumford – East County Magazine

| May 8, 2010 | Categories: Good Earth Plant Company, Media Coverage, Nature and Wellbeing
First came green roofs; now edible walls join pioneering urban farming trends May 8, 2010 (San Diego’s East County) — Plenty of people told Jim Mumford he was nuts building a green roof project in the middle of a Kearny Mesa industrial park. Three years later, the roof is thriving and Mumford’s GreenScaped Buildings is a pioneering venture and he’s earned a reputation as leader in this segment of the green building industry. Read more: http://www.eastcountymagazine.org/node/3267

Walls you can eat – CNN Money

| April 12, 2010 | Categories: Agriculture and Farming, Living Walls, Media Coverage, Sustainable Living
SAN DIEGO (CNNMoney.com) — Mario Batali decided last year to install a garden between his adjoining West Hollywood restaurants, Osteria Mozza and Pizzeria Mozza. But a plain old backyard patch wouldn’t do. Batali wanted something more visually striking, something more … vertical? So he turned to Jim Mumford, the owner of Good Earth Plant and Flower Company in San Diego. Mumford, 52, had built a reputation as a nontraditional gardener. In March 2007, he embarked on a “giant experiment,” replacing the 1,800-square-foot roof of a commercial building he owned with a planter’s paradise: three inches of specialized, lightweight soil over a padded waterproofing and drainage system.… Read More

Mozza’s Edible Garden Wall: Please Don’t Eat the Geraniums While You Wait, LA Weekly

| February 26, 2010 | Categories: Agriculture and Farming, Media Coverage, Sustainable Living
Excerpt from the article that appeared in the LA Weekly blog, February 2010 The next time you’re stuck in line outside Pizzeria Mozza, you’ll have a much more pastoral setting for your wait than the usual valet caravan, the hungry crowds, the celebrities dodging TMZ for a pizza. This morning, Nancy Silverton and crew had an edible garden wall installed along the otherwise unremarkable wall between the Pizzeria and the Osteria on Highland Avenue. The wall is a testament to Mozza’s ongoing commitment to sustainability. It also provides some good aesthetics, as well as, perhaps, a get-your-own amuse bouche. The San Diego company Good Earth Plants & GreenScaped Buildings put up a vertical wall of herbs and flowers and lettuces, including 72 square feet of sage, cilantro, parsley, rosemary, beets, chicory, Italian dandelion, han tsai tai, 3 kinds of mint, 4 kinds of edible geraniums and Chinese celery.… Read More

Businessman hopes rooftop vegetation will be a growing trend – Bend Weekly News, Bend, OR

| April 13, 2007 | Categories: Green Roofs, Media Coverage
In a gritty industrial section of San Diego, “plantscaper” Jim Mumford is putting down roots. On his roof. The result, which will come to life this morning, is an elevated oasis in a desert of concrete and metal. Trucks rumble below. Small planes buzz past wispy clouds above. On one recent afternoon, Mumford settled into a lawn chair on what he bills as the first vegetated roof on a commercial building in the county. “We’ve planted a seed,” said Mumford. Read more: http://www.bendweekly.com/Business/4783.html