Millennials

Survey Says: The Younger Generation Digs Gardening

| September 25, 2019 | Categories: Agriculture and Farming, Gardening, Indoor Plants, Nature and Wellbeing, Plantscaping
Surrounded by some of my 50 plants at home! Jim Mumford Good Earth Plant Company houseplants indoor plants
When you think about gardening, do you picture your grandmother tending her rose garden? Maybe a retired neighbor mowing his lush lawn? According to the National Gardening Survey, the typical gardener and plant enthusiast is much younger and isn’t living in the suburbs. In the 2019 version of this annual survey presented every year at the American Horticulture Association’s Cultivate conference (which I attend every single year), 38 percent of adults age 18 to 34 plan to spend more on lawn and garden activities in 2019, compared to the overall average of 29 percent for all age groups. Yes, plants are trending and cool and we could not be happier at Good Earth Plant Company!… Read More

Millennials Push Us To Green Up The Suburbs

| September 20, 2017 | Categories: Architecture and Design, Biophilia, Environment, Green Roofs, Nature and Wellbeing
Three generations of Mumfords together at La Jolla Shores celebrating Mother's Day in better times, May 2016: (L to R) daughter Allie, Mom, and yours truly.
The Millennial Generation is full of pleasant surprises. No, I’m not being sarcastic! I know the Millennials pretty well through my son Ted and my daughter Allie, their friends, and plenty of my employees and colleagues I meet at conferences and meetings. It is a big mistake to stereotype Millennials or dismiss them. They are the largest single generation in the United States today, 75.4 million people between ages 20 and 36. There’s no way 75 million people are alike enough to agree on anything or act a certain way. But people follow trends and when that many people go in a particular direction, we need to pay attention.… Read More