Milkweed

Monarch Butterflies Making A Comeback

The western California monarch is in danger of extinction. Good Earth Plant Company provides critical milkweed habitat and we're thrilled to see it working. Photo: Erin Lindley
With so much troubling news about our environment lately, any good news is welcome, and I found some worth sharing with you. The Monarch butterfly is making a comeback! Last month, the Xerces Society reported a surprising outcome from its 25th annual Western Monarch Thanksgiving Count. Volunteers observed 247,237 monarch butterflies observed across western overwintering sites: a more than 100-fold increase from last year. Xerces Society biologists Isis Howard and Emma Pelton write, “This year’s total both amazed us with the monarchs’ ability to bounce up from a record low and underscores the importance of ongoing conservation efforts to recover the western monarch butterfly population.”… Read More

Plant A Weed and Save the Monarchs

The western California monarch is in danger of extinction. Good Earth Plant Company provides critical milkweed habitat and we're thrilled to see it working. Photo: Erin Lindley
Recently a visitor to Good Earth Plant Company asked me “Hey, what’s that tall plant growing on your green roof?” I told her it was milkweed. What I didn’t say is that it might be the most important plant on the entire green roof. The Western monarch butterfly is one of the most recognizable insects in the world. It is called “the ambassador of nature.” In coastal California cities where migrating monarch butterflies have traditionally spent their winters like Pacific Grove, Pismo Beach, and Santa Barbara, there is a whole tourism industry built around the butterflies. Ten million monarch butterflies used to spend the winter in California during the 1980s, according to estimates.… Read More