Two decades after Jim Mumford opened Good Earth Plant Company in 1977, something called “the internet” would change how business was done.

Mumford has always been eager to share his experience with plants and advocate for enriching peoples’ lives with plants and with nature. With the help of his first company website, Mumford began a blog. At first, there were only a handful of posts. Often they were about speaking engagements or media appearances. But by 2012, Mumford began regular weekly posts, and with just a few exceptions hasn’t missed a week since then.

Mumford’s advocacy for bringing nature closer and enriching peoples’ lives with plants is central to his business and personal success and his blog is one of his most important outreach and educational tools.

His weekly blog has been named the “Best Topic-Based Blog” by the San Diego Press Club for five years (2018 through 2022) in competition with full-time professional journalists.